ECO, as a mass market brand, with a clear environmental purpose and a concrete and effective solution for the development of more sustainable habits and routines, firmly believes that can help change mentalities.

As a result, ECO created the #PURIFY Movement by ECO, a movement that aspires to be bigger than the brand itself and that, with the association with other reference brands, intends to actively intervene in the community, promoting environmental awareness actions and alerting to the environmental problem caused by the excessive use of single-use plastic.